Crafting joy for generations.
This is for testing
Just Born is a third-generation, family-owned candy manufacturer operating since 1923 and creating iconic brands like PEEPS®,
MIKE AND IKE®, GOLDENBERG’S® PEANUT CHEWS®, and
HOT TAMALES®.
Our Highest Ideals
- Take Care of Each Other
- Do the Right Thing
- Give Forward
- Take Care of Each Other
- Do the Right Thing
- Give Forward
- Take Care of Each Other
- Do the Right Thing
- Give Forward
We started small, as a family-run candy store and factory in Brooklyn, NY.
And today? Just Born is one of the largest candy companies in the country. Find out more about our joyful journey through 100 years of history—and counting!
Go behind the scenes at our factory for an inside peek at how the magic happens.
DID YOU KNOW…
In 1953, it took 27 hours to create one PEEP marshmallow chick. Today, thanks to technology, it takes 6 minutes
DID YOU KNOW…
On average, 5.5 million PEEPS are produced daily yielding a total of 2 billion PEEPS per year across all seasons
DID YOU KNOW…
It would take 430 million PEEPS bunnies to circle the moon
DID YOU KNOW…
Yellow still remains America’s best selling color of PEEPS chicks and bunnies
DID YOU KNOW…
Mike and Ike brand was introduced in 1940
DID YOU KNOW…
If you lined up each piece of Mike and Ike candies produced in one year end-to-end, they would reach around the Earth 3 times
DID YOU KNOW…
The origin of the Mike and Ike name is a common curiosity among fans of the brand. Legend has it that the name came from a 1920’s vaudeville act “Mike and Ike – we look alike”. While there are many theories, the true origin remains a mystery
DID YOU KNOW…
It takes 4 days to produce a box of MIKE AND IKE® or HOT TAMALES® candy from start to finish and we produce XX million in a year
DID YOU KNOW…
Hot Tamales remains the #1 Cinnamon flavored candy brand in the US
DID YOU KNOW…
Hot Tamales brand was introduced in 1950
DID YOU KNOW…
Goldenberg’s Peanut Chews brand candies were first made in Philadelphia, PA by the Goldenberg family in 1917 and acquired by Just Born in 2003
DID YOU KNOW…
Goldenberg’s Peanut Chews were developed during World War I and used by the US military as a rations bar. The High-energy recipe and unique taste made it popular with the troops.