A worker in a hairnet, mask, and blue gloves packs yellow products into a box in a clean manufacturing facility.
who we are

Turning tiny treats into big impact

A business only thrives when people thrive too. Discover more about our commitments to quality, transparency, and care within our communities.

A group of smiling volunteers wearing colorful shirts pose together in an outdoor garden setting.

Our Commitment  to Quality

We are consistently producing products of the highest quality and will continue to focus on leading edge product innovation that has helped create some of the most well-known and iconic candy brands for consumers. 

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    SQF Certified

    Just Born’s Bethlehem Production Facility is an SQF (Safe Quality Food) certified facility. Click here to find out more about SQF.

  • Satisfaction Guarantee

    Satisfaction Guarantee

    Quality Candy is our family tradition. If you aren’t satisfied with the quality of our products, please have the package available and contact us at 1-888-645-3453 (M–F 9 am–5 pm EST) or contact us via email.

  • Innovation

    Innovation

    From automating PEEPS® to the multitude of MIKE AND IKE® flavors to PEEPS® dipped in chocolate, Just Born has always and will continue to develop new products and exciting line extensions.

Workers in a large packaging facility handling orange boxes on an assembly line with complex conveyor belt systems.

Our Commitment  to Transparency

We pledge to maintain an open and transparent line of communication with direct access to product and process information. We find it integral to our business to be entirely open about our ingredients, products and practices. Our candy is an authentic and transparent treat enjoyed by millions of consumers. We are keenly aware of the role our products play every day and in the special occasions in the lives of our consumers, from Easter, Christmas, Halloween to celebrations in between. Candy is fun and should be enjoyed in moderation.

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    Ingredients

    • Click here for a list of our most commonly used and asked about ingredients.
    • Click here for Allergen & GMO information
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    Candy Products

    • All of our candy is proudly made in the USA and Canada using globally sourced ingredients.
    • We offer a range of candies that meet special dietary needs including products that are fat free, gluten free, kosher, and dairy free.
    • We encourage consumers to refer to our package labels for the most up-to-date ingredient and allergen information.
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    Practices

    • We strive to include front of pack calorie information on all of our retail candy products.
    • We offer small, fun size and re-sealable packages to support portion control and responsible eating habits.
    • We are a member of the Children’s Confectionery Advertising Initiative committing not to advertise to children under 12.
Rows of yellow marshmallows

Our Commitment  to Heritage

As a third-generation family-owned and operated business since 1923, we are committed to fulfilling our purpose of creating joyful moments and stronger communities. We have grown to become one of the largest candy companies in the US by being true to our family roots, giving back to the community, being good environmental stewards, and creating a culture where people want to work.

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    Pillar of the Community

    • Provide nearly 100 grants to local nonprofits
    • Provide nearly 1,000 candy donations to local nonprofits
    • Sponsor 55+ events for local nonprofits
    • Volunteer over 1,500 hours on company time in our community
    • Are proud Cornerstone Members of United Way of the Greater Lehigh Valley
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    Sustainability Focused

    • We joined the How2Recycle program to make recycling simple and better for the planet. Look for the labels appearing on more of our packaging* soon!
    • More than 90% of our packaging can already be recycled — and we’re working to make that number even higher. One big step: we removed a plastic coating from one of our paper packages so it can be recycled in more places.
    • Most of our PEEPS® boxes are made from 100% recycled paper.
    • We’re committed to packaging that’s thoughtfully designed, responsibly sourced, and easy for you to understand.

    *Transparency Note: “Packaging” refers to primary and secondary consumer packaging only. Recyclability is assessed using How2Recycle® guidelines and includes materials commonly accepted through curbside programs in the U.S. The 90%+ figure is based on 2024 sales data and calculated by weight.

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    Employer of Choice

    • Legacy & Stability: 103+ years of iconic brands and family-owned success.
    • Inclusive Culture: Built on RESPECT and community engagement.
    • 6 Different Associate Resource Groups
    • Competitive Compensation: Base salary, Achievement Awards, and generous 401(k) with company contributions.
    • Comprehensive Benefits: Health, dental, vision, HSA contributions, and flexible options.
    • Work/Life Balance: Hybrid work model, paid time off and holidays from day one.
    • Wellness & Growth: Onsite wellness programs, tuition reimbursement, and Employee Assistance Programs.
Three volunteers smiling while packing food at a warehouse. They hold pasta, corn flakes, and canned goods next to a "Feed the Children" box.

Our giving opportunities

Each year, Just Born sweetens community events, fundraisers, and celebrations with delicious candy donations. We also support education, health and human services, community building, arts and culture, and environmental and sustainability initiatives through our corporate grant program.