News & Media

PEEPS® and Serendipity3 Host NYC’s Most Colorful Easter Brunch Pop-Up Yet Join the fun with a vibrant, PEEPS® Marshmallow-filled brunch experience perfect for any age! Bethlehem, PA. – February 4, 2025 – Get ready to kick off the Easter season with a Marshmallow-filled brunch extravaganza unlike anything New York City has ever seen! The iconic […]

PEEPS® Brand Invites Fans to Stay in the First-Ever “PEEPS® Sweet Suite” Guests can enter a world of PEEPSONALITY® and whimsy just in time for Easter! Bethlehem, PA. – February 2024 – To kick off the Easter season, the PEEPS® Brand, the iconic Marshmallow candy brand synonymous with the spring season, is offering fans the […]

Sweeten the Season with The PEEPS® Brand 2024 Easter Lineup! Iconic Candy Brand Unveils Four New Marshmallow Flavors Bethlehem, PA. – January 9, 2024 – There’s nothing sweeter than starting the new year with iconic PEEPS® Marshmallow Chicks and Bunnies! The number one non-chocolate Easter candy brand* has announced its Easter candy collection for fans […]

PEPSI® x PEEPS® Get Back Together to Unveil the Iconic Limited-Edition Marshmallow Cola on Store Shelves, Just in Time for Spring The Sensational Cola Treat Is Back By Popular Demand and Available Now Nationwide With Augmented Reality Egg Hunt Experience Unlocking Epic Prizes for Fans  PURCHASE, N.Y. (February 14, 2023) – PEPSI® x PEEPS®, the […]

Bob Born, Father of PEEPS®, passes away at 98 years old Bethlehem, PA. — January 30, 2023 – Just Born Quality Confections announced today that Ira “Bob” Born passed away peacefully on the morning of January 29, at the age of 98.  Bob, who was the son of the company’s founder Sam Born, joined Just […]

Just Born President & COO Announces Retirement Plans Bethlehem, PA. — January 24, 2023 – Just Born Quality Confections announced today that David Yale plans to retire as President & COO of the Bethlehem, Pennsylvania based company effective March 31, 2023. David began working for Just Born in 2011 and his many accomplishments include working […]

Just Born Quality Confections Honors its Family Roots to Celebrate a Century of Sweetness  Bethlehem, PA. – January 17th, 2023 – With less than one percent of all family-owned companies in the United States reaching 100 years in business, Just Born Quality Confections is honored to mark its 100th anniversary in 2023. The third-generation family-owned […]

New Year, New PEEPS® Marshmallow! Iconic Candy Brand Launches Spring Collection Earlier Than Ever Spring into the New Year Sweetly with All-New Marshmallow Flavors Bethlehem, PA. – January 5, 2023 – The New Year is finally here, and what better way to celebrate than by snacking on sweet PEEPS® Marshmallow Chicks and Bunnies! As the […]

Just Born Quality Confections Announces David Shaffer and Gardner “Chip” Jett as Co-CEOs Bethlehem, PA. – September 16, 2022 – Today, Just Born, Inc. announced that its Board of Directors unanimously elected to the position of Co-Chief Executive Officer, David N. Shaffer and Gardner “Chip” M. Jett, Jr. (David’s son-in-law), effective immediately. This decision ensures […]

2022 Private Company Boards of the Year From MLR Media   PHILADELPHIA–(BUSINESS WIRE)–Six private company boards were honored with Private Company Boards of the Year awards for their business governance excellence by MLR Media. The awards will be presented at the 2022 Private Company Governance Summit, which will take place June 15-17 at the JW […]

Take a Peep at this New Data! Recent Survey Reveals How Americans Enjoy PEEPS® An Overwhelming Majority of Americans Say the Iconic Treat Reminds Them of Easter Bethlehem, PA. – March 22, 2022 – Chicks or Bunnies? Fresh or finely aged? As the PEEPS® Brand has been a quintessential part of Springtime traditions for nearly […]

EXPRESS YOUR PEEPSONALITY® WITH THE LIMITED EDITION SALLY HANSEN® INSTA-DRI® X PEEPS® COLLECTION Year after year, one of the first signs of spring is the iconic PEEPS® Brand popping up on store shelves to deliver those dazzling, colorful marshmallow treats that fans know and love. And now, in yet another one of its inspired manicure […]

BRING HOME A SWEET PEEPS® TREAT THAT LASTS FOREVER  Get ready to cuddle up with the sweetest friend this Spring as the iconic PEEPS® Brand returns to Build-A-Bear Workshop!  Sweeten the season and add to your PEEPS® collection with the new PEEPS® Lavender Bunny, PEEPS® Orange Bunny, and PEEPS® Green Bunny.  Brighten any Easter basket […]

Just Born Quality Confections Adds Chidi Alams to Executive Team Experienced IT Executive Named Vice President and CIO of Family-Owned Confectionery Company Bethlehem, PA — February 17, 2022 – Just Born Quality Confections, the maker of iconic candy brands PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®, welcomes Chidi Alams to the company […]

The PEEPS® Brand Builds Easter Excitement by Introducing All-New Marshmallow Treats The Beloved Chicks and Bunnies Are Back with Flavorful New Offerings! Bethlehem, PA. – January 19, 2022 – Move over, Groundhog! For marshmallow lovers, the true first sign of Spring is spotting the iconic PEEPS® Marshmallow Chicks and Bunnies on store shelves. This year, […]

Spreading Cheer Throughout the Holidays: Just Born Quality Confections Partners with Feed the Children to Provide Children Across the U.S. with Clothing and School Supplies OKLAHOMA CITY (December 21, 2021) – Just Born Quality Confections, the makers of PEEPS® and MIKE AND IKE® candies, will be joining forces with Feed the Children, a leading nonprofit […]

Just Born CEO Ross Born Announces Retirement Plans Bethlehem, PA. — October 28, 2021 – Just Born, Inc. announced today that Ross Born plans to retire as CEO of the storied Bethlehem, Pennsylvania based company, which his grandfather Sam Born, founded in 1923.  He has led the company for over four decades along with his […]

Funding Provided More Than 1 Million Meals in the Lehigh Valley  Bethlehem, PA — July 7, 2021 – In August 2020, Just Born Quality Confections committed an additional $100,000 donation to local organizations providing relief to community members who were disproportionately affected by COVID-19. Today, the third-generation family-owned candy manufacturer is proud to announce that […]

The Jaindl Companies Announce Key New Product Partnership Between A-Treat® Soda and MIKE AND IKE® – a Just Born® Brand Orefield, PA– June 30, 2021 – The Jaindl Companies, owner of the iconic A-Treat® soda brand, announced today the formation of a key new product partnership with Just Born Quality Confections, makers of MIKE AND […]

Green Giant® and PEEPS® Partner to Introduce Limited-Edition Cauliflower Flavored Marshmallow Bunnies Cauliflower Takes Over America’s Most Beloved Easter Treat This Spring  Parsippany, NJ – March 31, 2021 – Green Giant®, the iconic brand synonymous with delicious and high-quality vegetables for families, announced today a partnership with the PEEPS® Brand, makers of the beloved Marshmallow […]

PEPSI Drops Limited-Edition PEPSI® x PEEPS® Marshmallow Cola for Spring Fans Can Win Limited-Edition Bright Yellow, Pink and Blue Mini-Cans by #HangingWithMyPEEPS and PEPSI this Season  Purchase, N.Y. March 25, 2021 – Blossoming flowers, warmer temperatures, and the awakening of…your taste buds!? PEPSI is making the start to spring more exciting this year with a […]

5 Fun Ways to Celebrate with Iconic PEEPS® this Easter Spring into Fun with Everyone’s Favorite Easter Candy Brand Bethlehem, PA. – March 23, 2021 – Adorable PEEPS® Chicks and Bunnies have been the sweetest sign of Spring for nearly 70 years, and this year, the number one non-chocolate Easter candy[*] is sharing new and […]

PEEPS® Brand Teams Up With Build-A-Bear Workshop For An All-New Easter Collaboration PEEPS® Build-A-Bear Bunny and Accessories Join Lineup of PEEPS® Easter 2021 Offerings Bethlehem, PA. – February 18, 2021 – Get ready to cuddle up with the sweetest friend this Spring as the iconic PEEPS® Brand and Build-A-Bear® announce their all-new collaboration! This adorable […]

They’re Back! PEEPS® Make a Triumphant Return to Shelves this Easter Following a Nine-Month Hiatus, PEEPS® Marshmallow is Back with Sweet New Offerings for Spring! Bethlehem, PA. – February 3, 2021 – PEEPS® Marshmallow lovers rejoice! The number one non-chocolate Easter candy[*] is making a long-awaited return this Easter season! Hatching this year are new […]

Just Born Quality Confections Statement Concerning Seasonal Candies While PEEPS® Marshmallow Candies, MIKE AND IKE® and HOT TAMALES® would typically be available in fun shapes and packaging sizes for the Halloween and holiday season, unfortunately, the seasonal varieties will not be in stores again until 2021. As you may know, due to the unprecedented COVID-19 […]

Just Born Quality Confections commits $100,000 to COVID-19 Relief August 25, 2020 Just Born Quality Confections, a family-owned company since 1923, can only thrive if the community where we live and work thrives as well.  An important part of our company culture is to act as a catalyst for positive change through grants, volunteerism, community […]

Just Born Quality Confections Statement Concerning Receipt of Small Business Association (SBA) Paycheck Protection Program (PPP) Funds 7/7/20 Just Born met all of the qualifications of the Small Business Association (SBA) Paycheck Protection Program (PPP), and applied for and received a loan through its primary banking institution. Although deemed an “essential business” by state and […]

Just Born Quality Confections Statement on Restarting Production Facilities 5/12/2020 At the end of March, Just Born Quality Confections made the difficult decision to temporarily suspend production at our manufacturing facilities in Bethlehem and Philadelphia, Pennsylvania. Despite being designated an “essential business” by state and federal authorities, we took this step to help “flatten the […]

Just Born Quality Confections Statement Concerning Coronavirus Updated 4/13/2020   As a third generation family owned business since 1923 and the maker of PEEPS®, we hope you and your family had a healthy and happy Easter.  The COVID-19 virus has brought unprecedented hardships and challenges to all of us.  Although deemed an “essential business” by […]

Bethlehem, PA. – April 2, 2020 – From cereal to pancake mix, the PEEPS® Brand is offering a variety of breakfast-inspired treats that families can enjoy together at home. The brand hopes to spread Easter cheer and provide a sense of comfort this holiday season with the transformation of its iconic Chick and Bunny shapes […]

Just Born Quality Confections Statement Concerning Coronavirus Updated 3/23/2020 As a third generation family owned business since 1923, the well-being of our associates, community, customers and business partners is of the utmost importance to us. In response to the rapidly evolving COVID-19 situation, we are temporarily suspending production at our facilities in Bethlehem and Philadelphia, […]

Just Born Quality Confections Statement Concerning Coronavirus The well-being of our associates, community, customers and business partners is of the utmost importance to us.  Just Born is taking precautionary steps related to the Coronavirus (COVID-19).  We have set up an internal task force to regularly monitor the domestic and worldwide impact of the virus and […]

The 2020 Spring Season Brings New Versatile PEEPS® Offerings to Marshmallow Lovers! Bethlehem, PA. — February 18, 2020 — PEEPS®, the number one non-chocolate Easter candy brand[*], is debuting new and delicious confections sure to excite fans who include candy in their Easter baskets and holiday traditions. The quintessential Easter candy brand continues to expand […]

PHILADELPHIA, PA – October 15, 2019 – Nerd Street Gamers, the national esports infrastructure company dedicated to powering competitive opportunities for gamers, has named MIKE AND IKE® Brand candies the Official Partner of the 2020 National Championship series. The National Championship Series is a multi-city tournament that gives casual gamers and aspiring esports athletes the […]

Annual campaign raises $16,659,000.27 to support local residents

David Yanoshik and Just Born Also Honored with 2019 Linny Awards

Dunkin’s spring menu also includes New Chocolate Cherry Cold Brew, New Sweet Sriracha Bacon Breakfast Sandwich, Iced Tea Lemonade and Frozen Lemonade

Fans Can Express Their PEEPSONALITY® With Nine Versatile New Offerings

Just Born Quality Confections and local community honor the “Father of PEEPS®”

PEEPS® Helping Peeps Sweepstakes Offers Sweet Experience While Supporting the Community Through United Way of the Greater Lehigh Valley Partnership

10th Annual Family Friendly PEEPSFEST® Culminates with the Iconic PEEPS® Chick Drop

Just Born Quality Confections Chairman and wife lead local United Way into new century

Pye has more than 25 years of CPG Sales and Marketing Experience

National Launch Sales Reveal Strength within the Non-Chocolate Candy Category

Just Born Quality Confections Honors 100th Anniversary of the Philadelphia Candy Brand

Bethlehem, PA. — August 25, 2017 — Just Born Quality Confections, the makers of iconic candy brands such as PEEPS®, MIKE AND IKE® and HOT TAMALES®, is thrilled to announce that 2017 marks the 100th anniversary of the GOLDENBERG’S® PEANUT CHEWS® brand. In honor of the milestone, the Philadelphia Eagles and GOLDENBERG’S® PEANUT CHEWS® are […]

Independent Board Will Help Company Remain Family-Owned and Operated

BETHLEHEM, PA — Area students had a sweet start to the New Year when their dioramas were chosen as winners in the 2016 PEEPS® Scholastic Diorama Competition during PEEPSFEST®, the free family festival presented by Just Born Quality Confections and ArtsQuest Dec. 30-31. More than 60 dioramas incorporating PEEPS® candy were created by local school […]

In Raleigh, NC they drop a giant acorn, in Atlanta, GA they drop a giant peach, but the sweetest New Year’s Eve drop in the US occurs in Bethlehem, PA, home of the beloved PEEPS® marshmallow candy brand. The PEEPS® drop is the highlight of PEEPSFEST®, a 2-day family-friendly festival, which celebrates the fun and […]

Hayden Named Vice-President and Chief Information Officer of Family-Owned Confectionery Company

Bethlehem, PA. — September 28, 2016 – Just Born Quality Confections resumed discussions with BCTGM Union Local #6 today in hopes of reaching a contract agreement for about 400 plant associates at the company’s Bethlehem plant. The meeting ended today with the parties reaching agreement on issues such as flexible spending accounts, shift differentials, and […]

There has been quite a lot of news related to our Just Born family during the past week, and we thought it would be beneficial to take a moment to more fully share our thoughts as owners of the Company. Since the day Sam Born (Ross’ grandfather) first opened a small factory in Brooklyn, New […]

Two Candy Companies Join Together to Embark on a Journey of Sweet Success

Two Candy Companies Join Together to Embark on a Journey of Sweet Success

Children’s Confection Advertising Initiative participants commit to not advertise confections directly to children

Just Born Retail Group Unwraps Popular Treats and Items for an All-In-One Easter Basket Experience

PEEPS® Flavored Frozen Yogurt and Marshmallow Mania Sweepstakes Offers PEEP-tastic Fun

Just Born Quality Confections Continues to Hatch Innovative Ideas for the Popular Candy Brand

In a Race Against the Groundhog, The PEEPS® Chick is America’s First Official Sign of Spring

For More Than 60 Years, the Iconic Yellow Chick Has Been the First Unofficial Sign of Spring

Just Born Quality Confections and ArtsQuest Present the PEEPtastic Family Festival Celebrating the Fun and Excitement of the PEEPS® Brand on Dec. 30 and 31

PEEPS & COMPANY® Officially Opens Doors With the PEEPS® Chick Headlining the Ribbon Cutting Ceremony

Experienced Operations Executive Named Vice President of Family-Owned Confectionery Company

New Licensing Agency will Develop Programs to Ensure Sweet Success

The Sweet and Colorful Store Offers Items from Iconic Candy Brands

Offering Americans a Variety of Choices to Sweeten up the Holiday

Residents of Three Uniquely Named U.S. Towns Will Receive Free Samples of TROPICAL HEAT™

Bethlehem, PA. — June 2, 2015 — Just Born Quality Confections, makers of PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®, received the Community ImPAct Award, which recognizes a company that demonstrates…

A Collection of Fun Facts That Every Fan Should Know About the Iconic Marshmallow

The spring season is finally upon us and the candy connoisseurs at Just Born Quality Confections continue to whip up new PEEPS® flavors and products to fit every PEEPSONALITY®! With more than a dozen different product varieties available in numerous colors, shapes and flavors, the versatile marshmallow treat is sure to show up in Easter baskets, artwork and recipes and as always, the star of dioramas.

Carlinville, IL (March 2, 2015) – Nothing says Spring like Easter and PEEPS®! Just in time for Easter, something special is hopping onto shelves this year: Prairie Farms PEEPS® flavored milk! This tasty collaboration will bring Spring to life in the dairy department with twice the Easter fun. With Prairie Farms, a market leader in […]

From New York to Minnesota, marshmallow fans are gathering together to recreate pop-culture scenarios and historic moments out of PEEPS®, just in time for spring. Just Born Quality Confections, the makers of PEEPS® marshmallow candy, will continue its annual tradition of supporting various PEEPS® diorama and art contests by sharing creations online and providing prizes to winners.

MIKE AND IKE® Announces 75th Anniversary; HOT TAMALES® Hits 65

Anyone Can Take Part in the I “HEART” PEANUT CHEWS® Campaign

Despicable Me’s Subversive Minions Experience Some Sweet Treatment This Holiday Season

12 Fun Fudge Flavors Now Available at the PEEPS & CO® Store at the Outlets at Sands Bethlehem

Bethlehem, PA. — March 2014 — An iconic symbol of Easter, the PEEPS® brand has been the Easter basket staple for just over 60 years. With more than 1.5 billion PEEPS® consumed during Easter alone, it’s no wonder PEEPS® have remained the #1 non-chocolate candy at Easter for more than 20 years.

Bethlehem, PA. — April 2, 2014 — Who would have thought one day current events and pop-culture would be expressed with marshmallows? From Bridgegate to the Walking Dead, creativity is popping up all over the country just in time for spring.

Bethlehem, PA, March 4, 2013 – Just Born, Inc., maker of PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S PEANUT CHEWS®, is pleased to announce that it has been selected as one of The Morning Call Top Workplaces. The Morning Call is a leading daily newspaper in the Lehigh Valley, PA.