Vintage photo where two womens working in a factory.
Our story

A century of spreading sweetness

What started as a small business over 100 years ago has expanded into a national icon that brings smiles far and wide. Read on to learn more about all the milestones that got us here.

The Just Born Timeline

Sepia-toned portrait of a man in a boater hat and suit with a 1910 badge overlay.
Candy maker Sam Born arrives in the US
Three men in suits gather around a desk in an office with a green circle overlay reading 1923.
Sam Born opens retail shop in New York
Aerial black and white photo of a 1932 industrial building complex with a circular driveway and blue text overlay.
Just Born relocates to Bethlehem, PA
Vintage Maillard's chocolate advertisement
Just Born acquires the Maillard Corporation
Colorful candies showing the number 1940
MIKE AND IKE®
Small red candies with a number 1950
HOT TAMALES®
Black and white photo of a box of white marshmallow chick treats with a blue 1953 graphic overlay.
PEEPS®
A collection of multi-colored jelly beans with a purple circle showing the number 1977 in the bottom right corner.
TEENEE BEANEE®
Two side-by-side portraits of smiling men in suits with a large orange circle containing the year 1978.
Family legacy continues
Just Born 75 Years logo with a teal ribbon and confetti, beside a lime green circle with the white text 1998.
Just Born celebrates 75th anniversary
Goldenberg's Original Peanut Chews display box and individual bar wrapper with a blue 2003 graphic overlay.
Just Born acquires Goldenberg Candy Company
Peeps 50th anniversary logo with a yellow chick, '50 years!' text, 1953-2003 dates, and a pink circle with '2003'.
PEEPS® celebrates 50th anniversary
Mike and Ike with crossed-out at Ike
Legendary Candy Duo Mike and Ike of MIKE AND IKE® candy split up
Logos for Mike and Ike's 75th and Hot Tamales' 65th anniversaries, with a blue circle containing the year 2015.
MIKE AND IKE® celebrates 75th anniversary & HOT TAMALES® celebrates 65th anniversary
100 anniversary logo
GOLDENBERG’S® PEANUT CHEWS® celebrates 100th anniversary
Just Born Quality Confections 100th anniversary logo with confetti, 1923-2023, and a large red 2023 circle.
Just Born Quality Confections celebrates a Century of Sweetness!
A pile of bright pink marshmallow bunny Peeps.

did you know…

In 1953, it took 27 hours to create one PEEPS® Marshmallow Chick.  Today, thanks to technology, it takes 6 minutes.

A worker in a hairnet, mask, and blue gloves packs yellow products into a box in a clean manufacturing facility.

did you know…

On average, 5.5 million PEEPS® are produced daily yielding a total of 2 billion PEEPS® per year across all seasons.

Rows of yellow marshmallows
Marshmallow Peeps being manufactured in a candy factory.

did you know…

It would take 430 million PEEPS® Bunnies to circle the moon.

A crowded pile of bright yellow marshmallow chick candies with small black eyes.
A large collection of iconic yellow marshmallow chick candies.

did you know…

Yellow still remains America’s best selling color of PEEPS® Chicks and Bunnies.

A close-up view of a large pile of colorful, capsule-shaped chewy candies in red, yellow, green, and orange.
A vibrant assortment of multi-colored fruit-flavored chewy candies.

did you know…

MIKE AND IKE® Brand was introduced in 1940.

Multiple large plastic bins filled with red and green candies in a factory setting.
Large batches of colorful candies are sorted into bins during the manufacturing process.

did you know…

If you lined up each piece of MIKE AND IKE® candies produced in one year end-to-end, they would reach around the Earth 3 times.

Neat diagonal rows of red, yellow, green, and orange pill-shaped candies.
A vibrant display of candy arranged in precise, colorful rows.

did you know…

The origin of the MIKE AND IKE® name is a common curiosity among fans of the Brand. Legend has it that the name came from a 1920’s vaudeville act “MIKE AND IKE® – we look alike”.  While there are many theories, the true origin remains a mystery.

An assortment of Mike and Ike candies.

did you know…

More than 24.3 million pieces of MIKE AND IKE® candies are produced during a typical 7-hour school day.

Close-up of numerous small, bright red capsule-shaped candies.

did you know…

HOT TAMALES® remains the #1 Cinnamon flavored candy Brand in the US.

Three large stainless steel coating pans filled with bright red candy pieces in a factory.

did you know…

HOT TAMALES® Brand was introduced in 1950.

A chocolate bar pulled apart to reveal a gooey caramel and nut filling.

did you know…

GOLDENBERG’S® PEANUT CHEWS® were developed during World War I and used by the US military as a rations bar. The high-energy recipe and unique taste made it popular with the troops.

Two Goldenberg’s Peanut Chews candy bars rest on a dense bed of shelled and unshelled peanuts.

did you know…

GOLDENBERG’S® PEANUT CHEWS® Brand candies were first made in Philadelphia, PA by the Goldenberg family in 1917 and acquired by Just Born in 2003.