A factory worker wearing a white uniform, hairnet, and gloves works at a conveyor belt assembly line filled with blue Peeps marshmallow chicks in blue packaging. Another worker is visible in the backg
who we are

Crafting joy for generations

Just Born is a third-generation, family-owned candy manufacturer operating since 1923 and creating iconic brands like PEEPS®, MIKE AND IKE®, GOLDENBERG’S® PEANUT CHEWS®, and HOT TAMALES®.

Our Highest Ideals

  • Take Care of Each Other
  • Do the Right Thing
  • Give Forward

 

Give forward
"Take Care OF Each Other" text on a yellow background with a repeating pattern of Peeps chick silhouettes.
Do the right thing
A black and white photo of two men in a factory standing beside a row of large, tilted, rotating industrial drums.
our story

We started small, as a family-run candy store and factory in Brooklyn, NY

And today? Just Born is one of the largest candy companies in the country. Find out more about our joyful journey through 100 years of history—and counting!

how it’s made

Go behind the scenes at our factory for an inside peek at how the magic happens

Rows of yellow marshmallow chicks on a factory conveyor belt, thickly coated in fine yellow sugar.
A pile of bright pink marshmallow bunny Peeps.

DID YOU KNOW…

In 1953, it took 27 hours to create one PEEPS® marshmallow chick.  Today, thanks to technology, it takes 6 minutes

A worker in a hairnet, mask, and blue gloves packs yellow products into a box in a clean manufacturing facility.
On average, 5.5 million PEEPS are produced daily yielding a total of 2 billion PEEPS per year across all seasons

DID YOU KNOW…

On average, 5.5 million PEEPS® are produced daily yielding a total of 2 billion PEEPS® per year across all seasons

Rows of yellow marshmallows
It would take 430 million PEEPS bunnies to circle the moon 

DID YOU KNOW…

It would take 430 million PEEPS® bunnies to circle the moon 

A crowded pile of bright yellow marshmallow chick candies with small black eyes.
Yellow still remains America’s best selling color of PEEPS chicks and bunnies

DID YOU KNOW…

Yellow still remains America’s best selling color of PEEPS® chicks and bunnies

A close-up view of a large pile of colorful, capsule-shaped chewy candies in red, yellow, green, and orange.
Mike and Ike brand was introduced in 1940

DID YOU KNOW…

MIKE AND IKE® brand was introduced in 1940

Multiple large plastic bins filled with red and green candies in a factory setting.
If you lined up each piece of Mike and Ike candies produced in one year end-to-end, they would reach around the Earth 3 times

DID YOU KNOW…

If you lined up each piece of MIKE AND IKE® candies produced in one year end-to-end, they would reach around the Earth 3 times

Neat diagonal rows of red, yellow, green, and orange pill-shaped candies.
The origin of the Mike and Ike name is a common curiosity among fans of the brand.  Legend has it that the name came from a 1920’s vaudeville act “Mike and Ike – we look alike”.  While there are many

DID YOU KNOW…

The origin of the MIKE AND IKE® name is a common curiosity among fans of the brand.  Legend has it that the name came from a 1920’s vaudeville act “MIKE AND IKE® – we look alike”.  While there are many theories, the true origin remains a mystery

An assortment of Mike and Ike fruit-flavored candies and Hot Tamales in various bag and box sizes against a white background.
It takes 4 days to produce a box of MIKE AND IKE® or HOT TAMALES® candy from start to finish and we produce XX million in a year

DID YOU KNOW…

More than 8.7 million pieces of MIKE AND IKE® candies are produced during a typical 7-hour school day

Close-up of numerous small, bright red capsule-shaped candies.
Hot Tamales remains the #1 Cinnamon flavored candy brand in the US

DID YOU KNOW…

HOT TAMALES® remains the #1 Cinnamon flavored candy brand in the US

Three large stainless steel coating pans filled with bright red candy pieces in a factory.
Hot Tamales brand was introduced in 1950

DID YOU KNOW…

HOT TAMALES® brand was introduced in 1950

A chocolate bar pulled apart to reveal a gooey caramel and nut filling.

DID YOU KNOW…

GOLDENBERG’S® PEANUT CHEWS® were developed during World War I and used by the US military as a rations bar. The high-energy recipe and unique taste made it popular with the troops

Goldenberg's Peanut Chews bars in Original Dark and Milk Chocolatey flavors on a bed of peanuts.
Goldenberg’s Peanut Chews were developed during World War I and used by the US military as a rations bar. The High-energy recipe and unique taste made it popular with the troops.

DID YOU KNOW…

GOLDENBERG’S® PEANUT CHEWS® brand candies were first made in Philadelphia, PA by the Goldenberg family in 1917 and acquired by Just Born in 2003