A factory worker wearing a white uniform, hairnet, and gloves works at a conveyor belt assembly line filled with blue Peeps marshmallow chicks in blue packaging. Another worker is visible in the backg
Production of blue Peeps marshmallow chicks at the Just Born factory in Bethlehem, Pa.[
This image offers a rare behind-the-scenes look at the Just Born Quality Confections factory in Bethlehem, Pennsylvania, the only place in the world where the iconic Peeps marshmallow treats are made.
who we are

Crafting joy for generations.

Just Born is a third-generation, family-owned candy manufacturer operating since 1923 and creating iconic brands like PEEPS®,
MIKE AND IKE®, GOLDENBERG’S® PEANUT CHEWS®, and
HOT TAMALES®.

 A black and white photo of two men in a factory standing beside a row of large, tilted, rotating industrial drums.
Workers operating large rotating coating drums in a manufacturing facility.
Two men work in a factory room filled with large, tilted rotating drums. One stands beside the machinery while the other holds a crate. The workspace features wooden floors, overhead pipes, and barrels, likely used for industrial coating or polishing processes.
our story

We started small, as a family-run candy store and factory in Brooklyn, NY.

And today? Just Born is one of the largest candy companies in the country. Find out more about our joyful journey through 100 years of history—and counting!

how it’s made

Go behind the scenes at our factory for an inside peek at how the magic happens.

Rows of yellow marshmallow chicks on a factory conveyor belt, thickly coated in fine yellow sugar.
Iconic yellow Peeps chicks move through a factory's sugar dusting station on an automated assembly line.
A close-up view of yellow marshmallow Peeps being manufactured. The chicks are neatly arranged in rows and covered in a vibrant layer of yellow sugar as they travel along a conveyor belt during the production process.