A factory worker wearing a white uniform, hairnet, and gloves works at a conveyor belt assembly line filled with blue Peeps marshmallow chicks in blue packaging. Another worker is visible in the backg
who we are

Crafting joy for generations.

Just Born is a third-generation, family-owned candy manufacturer operating since 1923 and creating iconic brands like PEEPS®,
MIKE AND IKE®, GOLDENBERG’S® PEANUT CHEWS®, and
HOT TAMALES®.

A black and white photo of two men in a factory standing beside a row of large, tilted, rotating industrial drums.
our story

We started small, as a family-run candy store and factory in Brooklyn, NY.

And today? Just Born is one of the largest candy companies in the country. Find out more about our joyful journey through 100 years of history—and counting!

how it’s made

Go behind the scenes at our factory for an inside peek at how the magic happens.

Rows of yellow marshmallow chicks on a factory conveyor belt, thickly coated in fine yellow sugar.